Automation, Information Engineering and Management in Chemistry and Food Industry – bachelor (full-time, attendance method), 5. semester
Level of study:
Prerequisites for registration:
Student will absolve the exercises and write one test. The maximum number of points for the test is 16. Student will pass the test successfully if he is earned at least 9 points. Student will successfully pass the final oral exam. The maximum number of points for the oral exam is 16. Student will pass the oral exam successfully if he is earned at least 9 points. Student will get credits for the course if he successfully passes both, the written test and oral exam. Student is grade as fallow: A 30 – 32 points; B 27 – 29 points; C 24 – 26 points; D 21 – 23 points; E 18 – 20 points.
Learning outcomes of the course unit:
The student obtains the knowledge about moral as an aspect of each human activity. He is able to identify the role of public morals in economic living of society and he knows the role of ethics in managerial activities and practical reach of ethics as well. He acquaints oneself with questions concerning the ethics in relation to profit, business moral culture, integration of ethics in corporate culture and ethical development of company. Student knows code of conduct in economic intercommunication, the principles of self-presentation and presentation of company and personal image of manager.
Ethics, Profit and Business.
Principles of Business Ethics.
Violence of Business Ethics Norms.
Importance and Role of Ethics Codices.
Ethics in Marketing.
Ethics in Advertising, Selling and Forwarding Business.
Ethics in Banking, Insurance Industry and Sponsorship.
Etiquette and Common Style of Social Behaviour.
Etiquette in Personal Intercommunication.
Etiquette in Working Activities.
Etiquette in Commercial Activities.
International Conferences and Meetings.
Etiquette Particularities according to National Mentality.
Recommended or required reading:
GULLOVÁ, S. – MÜLLEROVÁ, F. – ŠRONĚK, I. Společenský styk, obchodní a diplomatický protokol. Praha : Vysoká škola ekonomická v Praze, 2005. 217 p. ISBN 80-245-0664-5.
HANULÁKOVÁ, E. Etika v marketingu. Bratislava : Eurounion, 1996. 123 p. ISBN 80-85568-56-X.
HANULÁKOVÁ, E. Podnikateľská etika.: Prístup-perspektíva-výzva. Bratislava : Eurounion, 1997. 114 p. ISBN 80-85568-79-9.
PUTNOVÁ, A. – SEKNIČKA, P. Etické řízení ve firmě: Nástroje a metody. Etický a sociální audit. Praha : Grada Publishing, 2007. 166 p. ISBN 978-80-247-1621-3.
ŠPIRKO, D. – ZATROCHOVÁ, M. – PLCHOVÁ, J. Princíp zodpovednosti v technologických a manažérskych aktivitách. Bratislava : Slovenská technická univerzita v Bratislave, 2013. 71 p. ISBN 978-80-227-4049-4.
ABRAMOV, I. – JOHNSON, K. Business ethics. A manual for managing a responsible business enterprise in emerging market economies. Washington: U.S. Department of Commerce, International Trade Administration, 2004. 355 p. ISBN 0-16-051477-0.
Institute of Information Engineering, Automation and Mathematics was established in 1.1.2006 from two departments: Department of Information Engineering and Process Control and Department of Mathematics.